

Play icon The triangle icon that indicates to play What is Beyond Meat made of?Įthan Brown, the creator of Beyond Meat (the company that makes the Beyond Burger as well as Beyond Sausage, Beyond Beef Crumbles, Beyond Ground Beef and the newest additions, Beyond Jerky, Beyond Chicken Tenders, and Beyond Steak) told an NPR podcaster that his a-ha moment came when he realized that meat is made of five basic elements: amino acids, lipids, a small amount of carbohydrates, trace minerals and water. The widespread availability of these meat alternatives is great news for vegetarians, but are Beyond Burgers a healthier choice? And what the heck is actually in them? (Beyond’s competitor, the Impossible Burger, is also widely available, notably as a Burger King Whopper.) If you’d prefer to eat your cruelty-free burger at home, you can buy a pack of Beyond Burgers at Whole Foods, Target and numerous other major supermarkets and grocery stores. Now, a few years later, these plant-based burgers have become available for non-meat-eaters (and curious omnivores) all across the country, including fine-dining restaurants as well as fast-food and casual-dining chains such as Carl’s Jr.,and TGIFridays. The big difference - no animals were harmed to make it.

But the Beyond Burger was something else entirely, a juicy patty that looks and tastes just like a big old hunk of ground beef. Before that, a "veggie burger" could have meant anything from a mushy mixture of black beans to a crispy fried portobello mushroom to any combo of seeds, nuts and tofu. CNN Sans ™ & © 2016 Cable News Network.When the Beyond Burger first arrived in supermarkets and restaurants in 2016, it completely revolutionized the plant-based burger market. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates.

Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Jefferies predicts that by 2040, the alternative meat market could make $240 billion in annual revenue globally. Barclays predicts the alternative meat sector could reach about $140 billion in sales over the next decade, capturing about 10% of the global meat industry. The meat substitute protein trend could be a boon for Costco and other retailers that begin selling it. Beyond recently reported its first quarterly profit. The stock has cooled off since then, currently trading around $70, but investor enthusiasm remains elevated. (K) offers the Incogmeato brand of plant-based foods.īeyond Meat’s stock has surged since its May initial public offering, rising to as high as $150 from its $25 IPO price. (NSRGF) began selling the Awesome Burger, a plant-based patty that looks and tastes like meat. (KR) is testing out a dedicated plant-based protein section in its meat aisle at some of its stores and is also launching its own line of meat substitutes. It also inked deals for new items at KFC in Georgia for its new chicken alternative and McDonald’s in Canada for a new sandwich.īeyond Meat, which also comes in sausage form, is sold at a number of stores including Walmart, Targetĭemand for fake meat has surged, and several competitors have entered the market. (DNKN) began selling a Beyond Meat breakfast sandwich nationally across its 9,000 stores. Partnering with Costco is the latest major expansion for Beyond Meat. Beyond Meat will be sold at some Costco stores in a new eight patty pack.
