With people finding out about JRE from various channels (shares, recommended videos, social media), the audience number exponentially increased. Important: Sticking to a simple and effective strategy and remaining consistent in his uploads helped him exploit YouTube’s algorithm. His guests over the years include Elon Musk (the famous “joint” episode), Bernie Sanders, Edward Snowden, and hundreds of other prominent people from a wide range of industries. He uses his relaxed, buddy-like conversation style to cover topics from politics, and drug usage, to quantum physics and the fourth dimension. On one end you have an outspoken, charismatic host in Joe Rogan who provides a platform for a wide range of interesting and sometimes borderline controversial guests. The things that make it unique are there today the same way they were during the show’s first outing. The podcast’s concept didn’t change much over the years. Nowadays it’s easier to ensure recurring podcast revenue straight from the fans using membership websites instead of waiting for lump sums from big companies. Tip ?: Securing a stable income is a major pain point for content creators while they’re experimenting with content and finding the best formula. Thanks to the platform he managed to get first-hand feedback and track analytics that would help him tailor the podcast to his listeners. By signing for Sirius, he managed to secure a reliable source of monthly income.Īt the same time, he had the freedom to keep experimenting with guests and topics using YouTube. Rogan did the smart thing in the early days. This is where his podcast revenue really started to rise: Since 2013, JRE has found it’s way on YouTube as well. At that time he managed to enter the Top 100 Podcast list on iTunes and got their first exclusive deal from the SiriusXM Satellite Radio.
Half a year after the launch, Rogan branded his show The Joe Rogan Experience. The goal wasn’t to get rich, but instead to do what he enjoys. He just felt that drive to start working and he cut to the chase. Important ?: As you can see, Rogan’s beginning was scarce of any high-end equipment or a studio. Joe Rogan #1 – Brian Redban (listen on Spotify) According to Rogan’s words, it was just the two of them “sitting in front of laptops and bullshitting.” Initially, Rogan started the podcast with his friend Brian Redban with little intention of making it a money machine that is now.
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Joe Rogan Experience started in late 2009 as a free weekly podcast. Joe Rogan Experience – The Ultimate Cash Cow The idea became a reality in 2009 (5 years since Rogan started building his name).Īfter honing his skills in the entertainment industry, he started a side-gig passion project that would change the future of broadcasting forever. Young Joe Rogan in 1997 (Source: Youtube)Ĭombining his two passions – entertaining the audience and interviewing prominent UFC fighters - conceived an idea that he would later bring to life. His rose to prominence started when he appeared as a passionate UFC presenter with deep knowledge of the sport.
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Over the next decades, Rogan performed both in live events but started closing minor TV deals. This persistence and hard work helped Rogan survive while setting up the foundations for the things to come. From delivering newspapers to driving real-life Sherlock Holmes around town. His career started in 1988 when he performed his first gig, but he had to work multiple low-end jobs in between so he could survive.
At the same time, he shifted his focus to stand-up comedy.
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From an early age, he strived for two things – martial arts and entertainment.Ī martial arts champion at 19, he had to quit pursuing a professional career and became an instructor instead. Rogan’s life story is the epitome of being persistent in pursuing what you love. Today he officially tops the podcast income and is one of the biggest content creators.īut how did it all start and what can future creators learn from one of the pioneers of podcasting? Let’s break it down in this article. You can bet that 9 out of 10 of your friends have watched a clip from Rogan’s podcast at least once over the past few years. presidential debate because you know people like listening to you rant for 3 hours a week. Imagine starting a podcast for fun and a decade later being offered $100 million from Spotify for exclusivity! Or offering to host a U.S.
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